By adopting a targeted approach and connecting with the desired audiences, we achieved a 102% increase in generic conversions comparing YoY. The personalized and segmented keyword strategies and optimizations across global and market-specific accounts significantly enhanced the effectiveness of marketing initiatives, solidifying Roxtec’s position as a leading provider in the industry.
Reduced Cost Per Acquisition (CPA):
Nimble’s refined targeting and optimized campaigns resulted in a significant 22% reduction in CPA. By focusing on business-related keywords and leveraging localized keyword research, we successfully drove qualified traffic to Roxtec’s website more efficiently, resulting in improved cost-effectiveness and higher ROI.
Improved Conversion Rate (CR):
The tailored campaigns and keyword strategies led to an increase in conversion rate by 174%. By implementing a targeted and segmented approach and optimizing budget allocation towards highly relevant keywords in the global account, Nimble successfully engaged audiences, resulting in higher conversions and increased growth for Roxtec.
Nimble’s paid search strategy transformed Roxtec’s market presence by strategically expanding their ad accounts, allocating resources effectively within the global account and into smaller market-specific accounts, more paid search platforms, conducting comprehensive keyword research, and delivering customized ads. Through these efforts, Roxtec experienced increased conversions, reduced CPA, and an improved conversion rate among other positive outcomes.