The Lexington Company wanted an agency and foremost a partner that would challenge their way of thinking and also way of working, while being a great collaborator to their existing marketing department.
It was important to have a close collaboration and to stay proactive to keep up with a fast paced and growing company. The main focus was to grow their online shop (e-commerce).
Our partnership includes implementing a scalable marketing technology stack, having a well performing channel mix, handling the different digital marketing channels, while also improving the customer loyalty. We have also created frameworks for how to work with influencers and how to best amplify them in order to ensure digital growth as part of the overall channel strategy and mix.
Through powerful data, growth and excellence initiatives and a tight collaboration we have together managed to surpass the yearly goals, such as:
- Expansion to new markets
- ROAS (Return on Ad Spend)
- Successfully implemented new Marketing Technology Stack
- New Marketing Automation with explosive growth
- Paid Social (Meta Ads)
Nimble remains a true partner to Lexington and continues driving Growth, Data and Excellence – as part of this is revenue forecasting and budgeting, and building predictive modelling of different channels and overall results for Lexington in all their different markets.