The project consisted of several key milestones, including set-up of advertisements on Google, Meta, and Pinterest to drive traffic and conversions, with a specific focus on converting one-time window cleaning customers. To drive organic traffic and revenue, a comprehensive SEO plan was developed to improve search engine rankings.
The second focus was to evaluate MarTech platform that could drive both upsale activities and subscription sign-ups. Because of the limitations in the data model, the data team needed to ensure seamless API integration between the customer database and the marketing automation platform, enabling the identification of upselling opportunities.
To address the challenges, the nimble team together with the client employed various strategies and approaches, including:
- Promoting one-time cleaning services to attract more leads.
- Implementing marketing automation to effectively convert leads and upsell to existing customers.
- Strategically allocating budget based on weather conditions and level of loyalty to optimize advertising budget through exclusions and lookalike audiences.
MarTech Implementation – Klaviyo
During the MarTech evaluation, Klaviyo was selected as the optimal platform for the client in order to support their marketing automation ambitions. Klaviyo is easy to use while simultaneously being flexible. Moreover, because Eriks Fönsterputs uses SMS send-outs for existing clients as part of their overall marketing strategy, it was important to select a system that could support Webhook integrations with 46elks through Zapier. Because of Klaviyos well-roundedness, flexibility and comparably low price point, it was determined to be the best system for the client to drive revenue short term.