When working with your search strategies, several factors must be taken into consideration to guarantee that you optimize for visibility on the right keywords to generate traffic and conversions on your business website. You should leverage both SEM and SEO to create a holistic plan to optimize for both organic and sponsored keywords, where SEM campaigns can be used to fuel SEO results, and SEO strategies can be used to bolster SEM campaigns.
Understanding how to combine SEM and SEO is an important technique for increasing traffic to your website. By using a thorough search strategy, you’ll gain a number of advantages, including the following:
Increased Visibility
Double the visibility with both organic – and paid rankings of your business on search results pages to increase brand authority.
Boosting SEM Performance
Improve SEO positions on specific keywords to help the algorithm for fully automated SEM campaigns, which will increase ad rank for paid keywords.
Leveraging SEO Data
Utilize your SEO data to identify the terms you believe would perform the best in your SEM advertising. Use high-performing organic keywords to create engaging, targeted paid search ads.
A/B Testing SEM for SEO
Bid on certain keywords to see how well they perform in SEM. If so, the website ought to be keyword-optimized as well for those keywords. Avoiding SEO efforts for that particular keyword is a smart strategy if it is the other way around.
Increasing Traffic on New Websites
If you have a new website, it can take time for it to build efficacy and authority through SEO. SEM allows you to immediately drive traffic to your site using targeted keywords
Get in contact with us if you’d like to know more about how SEO and SEM may help you drive more traffic to your website.
