Bye bye Universal Analytics, hello Google Analytics 4
It’s never been a better time to set your plan for introducing Google Analytics 4 and changing over to it all together.
Google just announced that they will stop processing new hits to all standard Universal Analytics 1st of July, 2023. As such, it’s never been a better time to set your plan for introducing Google Analytics 4 and changing over to it all together.
This is great news, as Universal Analytics data model didn’t really work out too well.
Google Analytics 4 in a nutshell
Future proofing and GDPR compliant
Understand your customers across touchpoints
Complete view of customer lifecycle
Event-based measurement model that isn’t fragmented
Improve ROI with data-driven attribution
Easily activate your insights with expanded integrations
Get greater value from your data with predictive insights