Despite the cold weather during the spring months, the strategies implemented yielded impressive results, surpassing the initial goals set for the project, with the results of February to May exceeding order target by 12%, decreasing CPO with 40% and surpassing initial revenue goals with an impressive 73%.
Nimble utilized various targeting options and bid adjustments to reach the right audience at the right time. By analyzing and optimizing ad campaigns, Häckspecialisten achieved top ranking positions for generic search terms on Google Ads, expanding the reach beyond the existing customer base. The strategic use of targeted ads and lookalike audiences helped Häckspecialisten connect with potential customers who were similar to their existing customer base.
The implemented SEO strategies yielded positive outcomes, contributing to the overall success of the project. The company observed a year-over-year improvement in organic traffic and positioning. Notably, Häckspecialisten achieved improved organic keyword positioning within the top 4-20 search results, increasing their prominence in search engine results pages.
Nimble’s creative team played a pivotal role in creating visually appealing and relevant ad creatives for the company’s paid performance campaigns on Google and Meta. By establishing brand guidelines and incorporating product images, consistency in branding and messaging was ensured. These creative enhancements, featuring the company’s logo and tagline, significantly increased engagement, conversions, and brand recognition among the target audience.
Driving Growth and Success – a Summary
Häckspecialisten’s commitment to excellence in gardening and plant products, combined with a well-executed digital marketing strategy, resulted in substantial growth and success. By leveraging SEM, SEO, and SMM techniques, Häckspecialisten were able to exceed their initial targets, achieving higher order volumes, lower CPO, and increased revenue. These impressive results reflect the effectiveness of a holistic marketing approach, driving business growth and establishing a strong online presence.