When evaluating if a Marketing Automation investment will yield return and when choosing among the thousands of softwares available, defining use cases is a central part of the process. As it helps us a) identify new opportunities b) estimate turnover from activations c) identify what investment is needed to turn the vision into reality.
Defining use cases is of high importance. So what is a use case?
- A specific situation or scenario in which a product or service could be used to address a particular problem or achieve a desired outcome.
- In software engineering and systems design, a description detailing the interactions between a user (or ‘actor’) and a system to achieve a specific goal, often illustrated as a sequence of steps.
Example of a use case
To better understand the benefits of the new software, the team outlined several use cases demonstrating its potential applications in real-world scenarios.
“Provide me with a template on use cases please”.
There is no “one size fits all” when it comes to marketing automation strategy and use cases. However, some challenges are more or less industry specific. Therefore, we have gathered necessary focus areas and use cases based on industries we love working with.