The Benefits of ABM
- 91% of marketers using ABM indicate larger deal sizes
- 30% of marketers reported >100% engagement increase with C-level target
*SiriusDecisions, Marketo, ReachForce
Improve marketing spend efficiency
- 97% of marketers that use ABM achieved higher ROI compared to other marketing initiatives.
- 85% of marketers that use ABM say ABM helped them retain and expand existing client relationships
Enable internal alignment
- B2B companies with tightly aligned sales and marketing grew revenue 24% faster and increased profits 27% faster.
Nimble's ABM Strategy
We use an adaptable approach that adheres to a consistent sequence of stages, irrespective of the specific ABM type you choose, always unique to your business objectives:
- Account Selection: Identifying target accounts that align with your business objectives and growth potential
- Research and Insights: Gather insights about your selected accounts.
- Buyer Persona Development: Crafting buyer personas to tailor your messaging and campaigns effectively.
We make sure to elevate your ABM results by;
- Focus on customer outcomes, not products
- Shift the nature of customer relationships
- Gain buy-in for longer-term ABM program
- Change the way strategic marketing is done
- Execute ABM initiatives more quickly and easily
- Improve reporting on marketing contribution
- Create a more formalized ABM process
- Identify the right customers and messages
- Generate insights and intelligence from data
Improve sales performance
- Sharpen the lead generation focus
- Create and convert more quality leads
- Focus on strategic selling and demand generation
- Generate bigger sales pipeline opportunities
- Build the brand and leverage credentials
- Provide a more targeted and personalized approach
- Leverage technology to reach key target audiences
- Align the sales and marketing teams
- Support ambitious growth plans
Connect with customers better
- Increase sales revenue
- Reduce the length of the average sales cycle
- Focus marketing activity on new client acquisition
- Deliver messages that resonate with its audience
- Work with existing clients to ensure compliance
- Develop a more proactive and consultative approach
- Strengthen its thought-leadership position
- Ensure the brand is known throughout the sector
- Maintain and improve lead conversion rates
Research and insights
We leverage intent data models for the solutions your accounts are shopping for.
- When a large account begins a buying motion, purchase interest surges among buying committees within the account.
- Buyers create a groundswell of activity by researching and consuming content online about solutions and products across thousands of publishers.
- Intent data providers aggregate this activity through their partnerships with publishers and make it available to us as in the form of intent data.
- Custom models are built to structure and rank the intent data.
- Marketing & Sales can leverage insights to drive conversations and campaigns.