We conduct an initial study analyzing how Google Ads can fit in your media mix based on the audit of current accounts and campaign structure that are aligned with your primary business goal. Additionally, our digital specialists aid in the day-to-day campaign management.
The services we provide include:
Account Audit and Research:
- Conduct a comprehensive audit of the existing Google Ads account.
- Research industry trends, competitors, and target audience behavior.
- Identify key performance indicators (KPIs) and benchmarks.
Goal Setting and Strategy Development:
- Define clear campaign objectives and Key Performance Indicators (KPIs).
- Develop a tailored Google Ads strategy aligned with business goals.
- Allocate budgets effectively across campaigns.
Keyword Research and Analysis:
- Perform extensive keyword research to identify high-value keywords.
- Analyze search volume, competition, and keyword intent.
- Create keyword lists for ad groups and campaigns.
Ad Campaign Creation and Optimization:
- Create compelling ad copy for different ad groups and campaigns.
- Implement ad extensions to improve ad visibility.
- Set up A/B tests for ad variants and optimize based on performance.
Landing Page Optimization:
- Evaluate landing pages for relevance to ad campaigns.
- Suggest and implement improvements for better user experience.
- Ensure clear call-to-action (CTA) and conversion optimization.
- Monitor and adjust bidding strategies to maximize ROI.
- Implement automated bidding strategies where appropriate.
- Set bid adjustments for various targeting options.
Audience Targeting and Segmentation:
- Define and refine target audience segments.
- Utilize audience insights and behavior for precise targeting.
- Implement remarketing and custom audience strategies.
Monitoring and Analytics:
- Continuously monitor campaign performance.
- Track KPIs, conversion rates, and click-through rates (CTR).
- Use Google Analytics and other tools for in-depth analysis.
Reporting and Client Communication:
- Generate regular performance reports with insights.
- Schedule client meetings to discuss progress and strategy adjustments.
- Address client questions and concerns promptly.
Budget Management and ROI Tracking:
- Manage budgets effectively across campaigns.
- Track ROI and adjust spending based on performance.
- Implement cost-saving measures when necessary.
Compliance and Ad Quality:
- Ensure compliance with Google Ads policies.
- Maintain ad quality and relevance to improve Quality Score.
- Review ad disapprovals and make necessary adjustments.
Scaling and Growth Strategies:
- Identify opportunities for scaling successful campaigns.
- Explore new advertising channels or platforms as needed.
- Plan for seasonal promotions and special events.
- Monitor competitors’ ad strategies and adjust accordingly.
- Identify gaps and opportunities in the competitive landscape.
- Stay updated on industry trends and changes.
Adaptation to Algorithm Updates:
- Stay informed about Google Ads algorithm changes.
- Adjust strategies and tactics to align with algorithm updates.
- Minimize the impact of disruptions on campaign performance.