Pinterest Ads
Comparing with different platforms, Pinterest has another approach with its targeting. The platform is primarily built as an prospecting/brand awareness platform, to find inspiration in the daily life.
Therefore, we at Nimble has made a 2-step funnel where the majority of the budget goes to the brand awareness. The retargeting comes in handy when we implement shopping campaigns/ converting campaigns.
Should we include Pinterest Ads in our media mix?
Use Cases
- Reach a purchase-ready audience – 89% of users are looking for purchase inspiration
- Acquisition Prospecting – bring awareness about your products to people who has not been in contact with you before.
- Retargeting – Retarget people who has shown interest in your products.
Distribution Channels
- Shopping Campaigns
- Personalised Campaigns
- Retargeting Campaigns
Strengths of using Pinterest Ads
Reach a purchase-ready Audience
89% of people on Pinterest use it for purchase inspiration
Increase brand awareness
80% of weekly Pinners have discovered a new brand or product on Pinterest
Unique targeting capabilities
The platform is primarily built as an prospecting/brand awareness platform, to find inspiration in the daily life.
Leveraging Pinterest Ads the Nimble way
We begin by conducting a thorough analysis to determine how Pinterest Ads can seamlessly integrate into your media mix, aligning with your primary business objectives. Our digital specialists are dedicated to the day-to-day management of your campaigns.
Our Expertise in Action:
- Defining campaign objectives, goals, and KPIs
- Structuring paid search campaigns within a comprehensive media plan
- Identifying and understanding valuable audiences throughout the entire funnel
- Managing every aspect of your campaigns and consistently improving performance
- Vigilant monitoring, management, and follow-up on various ad campaigns
