Microsoft Ads
Deliver a customized ad experiences at scale with full-funnel keyword – and audience coverage in the Bing search network. Optimal use of LinkedIn targeting (company, job function, industry) to reach relevant B2B customers and drive business outcomes.
Should we include Bing ads in our media mix?
Use Cases
- Generic Search Ads
- Dynamic Search Ads
- Interest-based Audience Ads
- Remarketing Audience Ads
Distribution channels
- Bingm AOL and Yahoo operated sites
- Syndicated search partner sites
- LinkedIn audiences – Companies, Job functions, Industries*
- Interests Audiences
- In-market audiences
- Custom Segment Audiences
- Broad Match Search Queries
- Dynamic Search Queries
Strengths of using Microsoft Ads
Full funnel Coverage
Full funnel coverage with keyword targeting and audiences. Possible to target highly relevant audiences by bid using linkedin profile information (US).
Easy import and management
Import already established campaigns and extensions from the existing Google Ads set-up. Use Keyword optimization for Microsoft Ads targeting.
Price Effective Solution
Optimize ads to an 36% lower CPC than in Google Ads.
Leveraging Microsoft Ads the Nimble way
We take full management of campaign activities such as campaign setup and planning, management, optimization, analyzing, monitoring and KPI follow-up.
Our service offerings include
- Goals and KPIs – Define campaign objectives, goals
- Google Ads Import – Determine which campaigns to import to Microsoft Ads from Google Ads
- Targeting & Segmentation – Identify and understand the most valuable audiences throughout the whole funnel
- Optimization – Manage every aspect of the paid search campaigns and improve performance
- Measure Results – Manage, monitor and follow up on the different ad campaigns
