Meta

Meta is a mix of renowned social media platforms like Facebook, Instagram, and others, which have rapidly gained global prominence as essential communication and connection tools across a wide range of industries and personal interactions. The platform’s expansive features and the value they generate by nurturing online engagement and facilitating distinct brand-user relationships makes Meta one of the most common channels in companies media mix.

At Nimble Digital, we have the right expertise and experience in using Meta, and we’re committed to create tailor made funnel strategies that follow best practices for your business.

Should you include Meta in your media mix?

Use cases

Gain brand awareness
Lower CPC & CPM cost
Full funnel strategy
Availability to access BETA’s

Distribution channels

Virtual Reality Marketplaces
Social Media Platforms with multiple placements
Integrations with multiple 3rd party tools

Strengths of using Meta

Lower cost to raise brand awareness

Supports the organic and paid search with traffic

Usage of AI-audiences combined with 1st party data

You’re using Meta but it’s not delivering results?

We’ve heard this many times. Depending on your business model, Meta can contribute to brand awareness and conversions depending on how you activate the data and what content you use. Companies often reach out to us and say: “We’re using conversion campaigns on Meta, they work great in the beginning, but after a while the conversions suddenly stops or stays at the same levels”. Quickly, we discover that they’re in a performance plateau.

At Nimble, we use the model as Dr Grace Kite & Tom Roach have for preventing a performance plateau to occur. The following method allows for more traffic, data and acquisition to happen in order to gain more conversions, rather than cannibalising on the same audiences and data over and over again.

Leveraging Meta the Nimble way

We conduct an initial study analyzing how Meta can fit in your media mix based on the audit of current accounts and campaign structure that are aligned with your primary business goal. Additionally, our digital specialists aid in the day-to-day campaign management.

The services we provide include:

Audit of current account with recommendations
Implementation and configuration of data
Setting up ARR funnel
Specialist campaign management with our experts
Project management

Plans & Pricing