Google Ads
Deliver customised ad experiences at scale with full-funnel campaign coverage in the SEM landscape together with fully automated bid strategies to help better optimise for high value leads.
To streamline your paid search structure, we at Nimble develop an effective strategy for gaining new customers and nurturing existing ones based on your company goals and KPIs. Here, we employ a thorough keyword approach as well as upper, mid, and lower funnel targeting strategies and take full advantage of features based on machine learning, such as automated bidding, ad variations and dynamic search ads, DSA.
Should we include Google Ads in our media Mix?
Use Cases
- Prospecting – Reach a broad audience and raise awareness
- Consideration – Reach the audiences that have an interest in your products and services
- Conversions – Generate high quality conversions.
Distribution Channels
- Search Ads – Reach prospecting leads or consumers who are actively searching for what your business offer in the different search engines
- Display Ads – Prospect new or existing consumers on different websites and mobile apps
- Shopping Ads – For eCommerce businesses aiming to reach consumers in the Google Shopping feed in the SERP
- Remarketing Ads – Target ads to consumers that have previously converted or visited your website
Strengths of using Google Ads
Performance Max
Run ads across multiple placements on Google using dynamic ad formats and as a complement to the keyword-based Search Campaigns to help find more converting customers.
Search Management
Maximize business outcomes by structuring your search campaigns in order to take advantage of the machine’s ability to gather more data per campaign and better apply its machine learning algorithms.
Targeting Capabilities
Take your audience segmentations into account when creating the full funnel strategy. This way, we make sure that we deliver a customized ad experiences.
Leveraging Google Ads the Nimble way
We conduct an initial study analyzing how Google Ads can fit in your media mix based on the audit of current accounts and campaign structure that are aligned with your primary business goal. Additionally, our digital specialists aid in the day-to-day campaign management.
The services we provide include:
- Audit of current account with recommendations
- Implementation and configuration of data
- Setting up ARR funnel
- Specialist campaign management with our experts
- Project management
