Strategic
For us CRO is more than website funnel optimization, we optimize anything possible from organic search, paid social to in-app notifications.
- Frameworks to create data-driven organizations
- Data enhancement and personalization
- Product recommendation engines
- KPI framework and business intelligence
- Implementation of data-driven hypothesis testing
- Treatment and control groups
- System procurement with bespoke capabilities
- Tracking implementation and tag management
Establishing a fast-failing culture
Encouraging an experimental approach drives us to try new things and with that be in the forefront of digital excellence. At Nimble we educate and empower our partners to dare to make brave decisions.
Establishing this type of culture requires a clear process, reliable measurement and analytical capabilities and will result in minimized risk and increased conversion rate. Simply because you are not trying to get it all right from the beginning nor to build it all at once.
Setting Priorities
Running tests can take a lot of time, especially if you’re focusing on the wrong ones. At Nimble, we prioritize tests that directly impact our business with revenue as our main KPI. Some tests might not show clear significance because they’re based on a too small sample size.
Therefore, we rather focus on a few hypotheses where we see real potential to gather useful insights, rather than just trying out every idea we have. It’s easy to get excited about running tests, but it’s equally crucial to review and document our learnings. Otherwise, that test was just a wasted effort.
