Long-Term Over Quick Wins
We get it, in B2B, every lead counts. But we’re not just about getting loads of leads. We want the right ones to further nurture. Nurturing leads often requires a delicate balance between personal touch and efficiency. By leveraging powerful platforms like HubSpot and Salesforce, we streamline this process. From lead scoring and automated reminders to complex customer journey orchestration, we harness the full potential of these platforms to drive genuine conversions.
Automation of processes and communication
When it comes to keeping things smooth and streamlined, HubSpot and Salesforce are our go-to. Think of them like the Swiss army knives of B2B marketing. They help us keep track of leads, send out reminders, and get a sense of how our strategies are working, all in one place.
Lead Generation with Organic and Paid Strategies
Sure, we’re proud of the content we produce organically. But sometimes, to reach the right audience, a little push with paid ads makes all the difference. For us, a successful B2B strategy involves a symbiotic relationship between organic and paid tactics. While our on-site organic strategies harness the power of content and SEO, our paid efforts tap into the potential of lookalike audiences, ensuring we target the most valuable prospects.
Furthermore, our focus on account-based marketing, segmented by crucial metrics like industry, revenue, and business model, ensures that every lead is relevant. Because at the end of the day, B2B clients are humans, and an omni-channel synergy is vital.
Micro Conversions to Measure Intent
Every interaction counts. Whether it’s attending a webinar, downloading a white paper, signing up for a demo, or even repeated visits to a specific URL, we understand the importance of these micro-engagements. They not only indicate interest but also provide valuable insights into a lead’s position in the buying journey. We keep an eye on these little actions because they often lead to business.
Marketing & Sales are Better Together
We’re believers in teamwork. In the realm of B2B, marketing shouldn’t operate in a silo. We prioritize the integration of sales and marketing, establishing common goals and processes. With regular check-ins, data-driven reports, and collaborative discussions, we ensure that every lead is handled optimally. By iterating fast and learning from every interaction, we ensure marketing isn’t an external force but a core component of the sales process.
B2B Business Intelligence
Beyond the big platforms, we’re hands-on with tools like Tableau, Power Bi, and QlikView. Our expertise spans various industries, from SaaS solutions and e-commerce to the wholesale of electric car chargers and sealing solutions for cables and pipes. But it’s not about the tools or industries; it’s about aligning the results from marketing efforts internally by great visualization.
Data Governance in B2B
Navigating the intricate landscape of data regulations, especially in the B2B sector, is central to our approach. Ensuring GDPR compliance and prioritizing data protection, we’ve spearheaded numerous projects focusing on data governance. By consolidating all data in a secure data warehouse, we guarantee safety and ease of access, ensuring that our B2B partners can make informed decisions with peace of mind.